Theatre partnership with Lichfield Garrick
February 18th, 2019
Theatre partnership with Lichfield Garrick
RICHARD Winterton Auctioneers has joined forces with Lichfield’s flagship theatre for a sponsorship deal.
The family firm is to be headline sponsor for the Lichfield Garrick Green Room, providing "valuable support" for the catering arm of the charity’s work.
The move follows the announcement of another long-term partnership with St Mary’s in the Market Square in LIchfield, which is now home to the city's library.
Richard Winterton Auctioneers saw a star January with a record 93.4 per cent selling rate and 2,584 lots going under the hammer.
The business will benefit from promotion to the 120,000-plus visitors who use the Lichfield Garrick Green Room during performances and during the day.
Mr Winterton said: “The Lichfield Garrick has become an institution in the city since opening in 2003 and that status has been further cemented by the theatre becoming a charitable trust in 2013.
"Thousands of people locally and from across the country visit Lichfield because of the Garrick and as such it is a facility which is a vital part of the fabric of the city.
"My family has been auctioneering here since 1864 – we are now on our seventh generation of Winterton auctioneers – and Lichfield is such an important place to us.
"We are delighted to partner such a major asset to the city.”
Karen Foster, executive director of Lichfield Garrick Theatre, said: “We are thrilled to have agreed a great partnership with such an important Lichfield business.
"We are a registered charity and rely on generous support from businesses and individuals, so the partnership with Richard Winterton Auctioneers means we can continue to improve and expand our Green Room café, which is an asset to our welcoming theatre.
"We would like to thank Richard and his team for their support and enthusiasm.”
The sponsorship will involve new branding in the Green Room to acknowledge the support of Richard Winterton Auctioneers. Both businesses hope to make the most of a long-term partnership and have some great plans for the future.
Businesses are invited to support Lichfield Garrick in all sorts of ways. Contact Matt Clay, sales and development manager, on 01543 412123 or email matthew.clay@lichfieldgarrick.com for more details.
Pictured below from left are: Lichfield Garrick sales and development manager Matt Clay, executive director Karen Foster, auctioneer Richard Winterton and Garrick Green Room supervisor Lynn Spinks. Photo by Amy Jayne Photography
About the Lichfield Garrick
The Lichfield Garrick is a modern purpose-built theatre first opened in 2003. It plays host to the best and widest range of musical theatre, drama, comedy, music and family entertainment in the City of Lichfield. In 2013 the Lichfield Garrick moved to charitable trust status. The theatre has recently won the UK Theatre Award for the West Midlands Most Welcoming Theatre (2017) and The What’s On Award for Staffordshire’s Best Arts Venue/Theatre (2017 and 2018).
The Lichfield Garrick is home to over 400 performances each year in its two theatre spaces with the theatre, capacity 562, and the studio, capacity 157.
The Lichfield Garrick regularly produces and co-produces work, runs an Artist Development programme and a Community Engagement programme that engages with local schools and arts organisations throughout the year. The Garrick also runs weekly programmes including The Garrick Community Choir, The Morning Chorus Choir and The Garrick Young Rep Acting Company.
The Executive Director is Karen Foster and she is supported by specialist managers and staff.