HERE is what you can expect of Richard Winterton Auctioneers Ltd regarding how we look after your data and information.


This Privacy Statement sets out what you can expect of Richard Winterton Auctioneers Ltd (Data Controller) regarding how we look after your data and information. In it, we seek to abide by the core principles of the Data Protection Act 2018 and the General Data Protection Regulations. All our staff understand their responsibility to protect personal information and have given an undertaking that they will do so.


Data Controller Contact Details

Richard Winterton Auctioneers Ltd

The Lichfield Auction Centre

Wood End Lane,

Fradley Park

WS13 8NF

Telephone: 01543 251081



Richard Winterton Auctioneers Ltd is registered with the Information Commissioner’s Office (ZA321451)


What personal data do we collect and what do we do with it


Personal data we collect

Processing Purpose

Our Legal Basis for Processing (GDPR)

How long do we keep it

Name, Address, Email, Telephone

Entry of items for auction at our sales.

Article 6(1)(b) – this is necessary for the performance of our contract with you. Without this we will not be able to accept items for sale.

Article 6(1)(f) – this is also necessary for our legitimate interests.

We will keep your information for 6 years.

Name, Address, Email, Telephone

Bidding at our auctions

Article 6(1)(b) – this is necessary for the performance of our contract with you. Without this we will not be able to accept your bids.

Article 6(1)(f) – this is also necessary for our legitimate interests.

Where you have purchased an item we will keep your information for 6 years.


Where you do not have a successful bid registered, we will keep your information for 2 years.

Name, Address, Email, Telephone

Mailing list for newsletter and auction catalogues. – Keeping you informed of forthcoming auctions run by Richard Winterton Auctioneers (where you have given your consent).

Article 6(1)(a) consent – We always ask for your consent to do this.

You can withdraw your consent at anytime by contacting us or using the unsubscribe link on our newsletter.

We will keep your information until you unsubscribe.



Your Rights in respect of the processing

Subject to some legal exceptions, you have the right to:

  • request a copy of the personal information Richard Winterton Auctioneers Ltd holds about you, (commonly known as a “data subject access request”);
  • to have any inaccuracies corrected;
  • to have your personal data erased where there is no good reason for us continuing to process it;
  • to place a restriction on our processing of your data, where the accuracy or reason for processing the data is in doubt;
  • to object to processing where you disagree with the legitimate interest used or where we are processing your personal information for direct marketing purposes; and
  • to request a copy of your personal information provided to us, in a structured, commonly used and machine-readable format and the right to transfer it, or to require us to transfer it directly, to another controller (data portability)

You will not have to pay a fee to access your personal information (or to exercise any of the other rights above). However, we are permitted to charge a reasonable fee where a request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.  We may need to request specific information from the data subject to help us confirm their identity and ensure their right to access the information (or to exercise any of their other rights).

To learn more about these rights please see the ICO website.

Please address any such requests to Richard Winterton Auctioneers Ltd (FAO: Data Protection Officer) via our contact information at the top of this notice.

If you are dissatisfied with our response you have the right to lodge a complaint with a supervisory authority, in the UK this is the Information Commissioner’s Office:

Information Commissioner’s Office

Wycliffe House

Water Lane





Telephone: 0303 123 1113 (local rate) or 01625 545 700



How do we ensure that your data remains secure

At Richard Winterton Auctioneers Ltd, we are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place appropriate technical, physical and managerial procedures to safeguard and secure the information we collect from you.

The information and data we hold about you stays within the European Union at all times.   

We do not share your information with any other party





We have installed CCTV systems in areas used by members of the public, for the purposes of public and staff safety and crime prevention and detection. CCTV is also installed on the outside of our building for the purposes of monitoring building security and crime prevention and detection.

In all locations, signs are displayed notifying you that CCTV is in operation and providing details of who to contact for further information about the scheme.

We hold personal data from the CCTV system for a period of 8 weeks after which time the system automatically overwrites it. Where incidents are brought to our attention then personal data captured may be held for a longer period, in particular where offences have been reported and are under investigation.

You have the right to see CCTV images of yourself and be provided with a copy of the images in accordance with the codes of practice issued by the Information Commissioner.

We will only disclose images and audio to other authorised bodies who intend to use it for the purposes stated above.



Data Processors

Data processors are third parties who provide elements of our service for us or who provide us with specialist technical support. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us and they will hold it securely and retain it for the period we instruct.


Website Management – Stafford Website Company Manage our website and newsletter. The website; can be used to register for our newsletter. The privacy notice for Stafford Website Company can be viewed here.


IT Support – In order to ensure our data is secure we use third party expertise to provide technical support to our IT Network and infrastructure.  Our IT Partner is Newline ASP. Their access to our infrastructure is strictly for maintenance and support purposes and they do not process any personal information. The privacy notice for Newline ASP can be viewed here.




A cookie is a small file which is placed on your computer’s hard drive. The cookie helps analyse web traffic and allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

How we use cookies:

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and make it work more efficiently for you. A cookie does not provide us with access to your computer or any information about you, other than the data you choose to share with us. All data is entirely anonymous.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.

Please be aware that we do not have control over cookies used by external third-party service providers you may use to access our site.



Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We use Google Analytics to monitor how you use our website, for example which pages are visited and how long you spend on each page, which documents are downloaded, whether there are problems when completing forms or with links. By doing this, we can develop our website content and functionality in order to provide you with a better user experience. All the data is aggregated and anonymised meaning you cannot be identified personally.

You can opt out of Google Analytics’ tracking at any time by using Google Analytics’ Opt-Out Browser Add-on.


Links to other websites

Our Website may, from time to time, contain links to and from the websites of other auctioneers, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. We encourage you to read the privacy statements on the other websites you visit before you submit any personal data to these websites as the third parties and not Richard Winterton Auctioneers Ltd are responsible for how the information you provide is processed.


Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 25th May 2018.  

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