Richard Winterton with David Dickinson filming at The Lichfield Auction Centre.

Real bobby dazzler! David Dickinson to film Dickinson’s Real Deal in Lichfield

TELEVISION’S ‘real-life Lovejoy’ David Dickinson is returning to film at The Lichfield Auction Centre on Monday (September 20).

‘The Duke’ and his camera crew will be capturing auction segments for hit ITV show Dickinson’s Real Deal with Richard Winterton at Fradley Park following two recent Dealer Days at RAF Museum Cosford and Coventry Transport Museum.

Filming will take place during the first day of the Two Day Antiques & Home Sale, which starts at 9.30am.

“We’ve been involved with Dickinson’s Real Deal for many years and it’s always fun to welcome David and his team back to Lichfield,” said auctioneer Richard Winterton.

“On Monday, people taking part in the show will get the chance to see if their item turns out to be cheap-as-chips or a real bobby dazzler!”

Now back for a 17th series, Dickinson’s Real Deal is one of the most popular daytime shows on ITV and is regularly watched by over a million people.

David Dickinson filming at The Lichfield Auction Centre.
David Dickinson filming previously at The Lichfield Auction Centre.

Dealer Days all over the country see members of the public bring in their antiques and collectables and decide – with advice from Mr Dickinson – whether the Real Deal is to take the dealers’ cash there and then or gamble at auction.

“The team at Real Deal HQ have been working tirelessly to make sure that this isn’t just the most dazzling tour yet, but Covid safe too,” said a spokesman for the programme.

“Following all the latest Government guidance and regulations we will make sure that all our attendees can rest assured that their safety is our primary concern.”

Bidders are welcome to book an appointment to watch the Lichfield auction being filmed at Fradley Park – telephone 01543 251081 or email

The online catalogue for the sale can be viewed via our Auction Dates page.

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